Objective

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The objective of this project was to create an elegant and visually appealing menu design for La Lune, a café concept inspired by croissants, coffee, and French bakery culture.

My goal was to design a menu that feels refined, warm, and memorable while clearly presenting the products in an easy-to-read structure. I wanted the visual language to reflect the atmosphere of a modern café: inviting, tasteful, and slightly sophisticated.

Another important objective was to adapt the product visuals to the brand’s identity. The food images needed to feel consistent, appetizing, and aligned with the overall menu concept, so the visual direction was carefully shaped around the brand’s warm and editorial style.

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Solution

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For the solution, I created a magazine-style menu layout with a strong visual hierarchy, combining large expressive titles, structured product sections, and carefully placed food imagery.

I used Photoshop and AI-based image editing tools to adapt and enhance the product visuals according to the brand’s needs. Food images were adjusted, refined, and composed to create a more consistent, polished, and appetizing visual language across the menu.

I also used a warm and elegant color palette, soft shadows, and editorial compositions to give the menu a premium yet approachable feeling. The layout was designed to guide the viewer naturally through different product categories such as croissants, coffee, desserts, and breakfast items.

Typography played an important role in shaping the identity of the menu. Bold serif titles were used to create character and visual impact, while smaller text styles kept the product information clean and readable.

The final design presents La Lune as a stylish café brand with a distinctive visual identity, offering a menu experience that feels both practical and visually memorable.

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