Luna
A soft and minimal brand identity created for Luna, a baby towel and textile brand focused on natural cotton products for sensitive skin. The visual system was designed to reflect warmth, purity, comfort, and timeless simplicity across packaging, labels, embroidery, and digital applications.
The goal was to create a calm and trustworthy visual identity for a premium baby towel brand producing its own %100 cotton products. The brand needed to communicate softness, natural materials, safety, and modern elegance while remaining flexible across product packaging, textile embroidery, tags, printed materials, and e-commerce visuals.
I designed a soft and minimal identity system inspired by natural textures, gentle forms, and organic materials. The custom logo combines rounded geometric shapes with a modern typographic structure to create a warm and recognizable brand presence.
The visual direction focuses on neutral tones, tactile textures, soft lighting, and calm compositions to reflect the comfort and sensitivity associated with baby care products. The identity system was extended across towel packaging, care labels, embossed print applications, embroidery details, hang tags, and digital storefront visuals to create a cohesive and premium customer experience.
